
Enterprise Content Marketing Manager
Zapier is hiring a strategic, data-driven content marketing leader to drive sales-led growth. In this new role on the Content Team, you’ll design and execute high-impact campaigns targeting Zapier’s ideal customer profile (ICP) to generate leads, nurture prospects, and convert them into customers. You'll lead a talented team of writers and editors, creating inspiring content that highlights the transformative power of automation for businesses.
Key Responsibilities:
- Manage and develop a team of writers and editors to produce engaging, full-funnel content tailored to enterprise and upmarket audiences.
- Build and optimize content-driven campaigns aligned with ICP pain points and customer journeys.
- Collaborate with demand generation, sales, and product marketing teams to ensure campaign alignment and effectiveness.
- Leverage analytics and customer insights to measure performance and continuously improve strategies.
- Scale content production by managing a network of freelancers and creating sales enablement materials like case studies and whitepapers.
About You: You’re an experienced leader with 7+ years in content marketing and 3+ years managing teams, ideally in the tech industry. You’re results-driven, data-savvy, and skilled at creating content strategies for enterprise audiences. Collaboration, creativity, and accountability define your leadership style.
About Zapier: Zapier helps millions of businesses scale with automation and AI. Join a team of innovative, remote professionals who are passionate about making automation accessible for everyone.