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Marketing Consultant

The Marketing Consultant is the primary contact with customers within an assigned region/zone. Perform marketing, sales and consulting functions via telephone and computer to develop, implement, maintain and enhance assigned Dealer marketing and customer attainment and retention goals.

  • Build strong sales and consultative relationships with assigned dealer base through an in-depth program knowledge, a pleasant demeanor and a positive attitude.
  • Educate and inform dealer base on current program offerings and services, encourage enrollment, offer consultation regarding current dealer product/service selections and assist dealers with achieving marketing goals.
  • Create, update and maintain marketing plans for individual dealers in order to minimize risk and maximize performance. Present Marketing plans, trends, and additional suggestions to client/dealers.
  • Review changes to the marketplace and industry and assist dealer base in adjusting marketing plans.
  • Maintain detailed documentation of dealer communications, including customer service opportunities and complaints, in the Contact Manager system.
  • Edit and proof dealer communications.
  • Maintain accurate dealer information, data, pricing, list maintenance, customer maintenance.
  • Maintain calendars and timelines for assigned marketing initiatives.
  • Promote customer acquisition, retention and response while improving brand awareness and return on investment for client.
  • Assist in the creation and development of processes and procedures.
  • Produce periodic reports and recommendations regarding performance status of dealer base.
  • Implement quality control process for marketing materials, dealer selections and dealer originated copy.
  • Assist in the resolution of data issues.
  • Travel may be required.
  • Other duties as assigned.

Candidate Profile

Education/Knowledge:

Bachelor’s degree (BA or BS) from an accredited four-year college or university required or equivalent experience in Marketing, Sales and/or Customer Service.

Experience / Skill:

  • Minimum of one year experience in an Automotive Program as a Marketing Consultant.
  • Must be able to write reports and business correspondence and have the ability to effectively present the information to management or customers.
  • Ability to multi-task.
  • Must be able to work with all levels and backgrounds in a diverse workforce.
  • Knowledge of Microsoft Office specifically including Word, Excel, PowerPoint, Outlook, Access.

Desired skills include: Experience with Direct Marketing, experience creating/implementing marketing plans.