Social media evaluators provide feedback on news feeds, advertisements and search results for social media sites. It is a work-from-home job that requires no experience other than being a frequent user of social networks.
Although social media evaluation projects are designed by social media companies like Facebook and Instagram, the hiring and management process is conducted by third-party crowdsourcing companies. One of the most popular ones is Appen. You can learn how to work from home with Appen by reading our blog.
The following is a list of the best social media evaluator jobs that are available through Appen.
Amur is all about evaluating your shopping experience on Facebook. You will purchase products from online sellers that run sponsor ads on Facebook and then rate the overall purchase experience.
This project requires that you pay the amount of purchases upfront, which will then be reimbursed by Appen in the following month. You will also earn a piece rate amount for each completed task.
Uolo is about assessing the credibility of content that is shared on Facebook. The goal is to help improve the ability of Facebook's algorithms to identify fake news.
Examples of tasks include evaluating whether a certain photo is actually a photo of the thing described in its caption, or even whether a certain statement was made by the person shown in the content text.
Nile involves the evaluation of Facebook Ads. The goal of the project is to help improve the ability of Facebook's algorithms to show high-quality ads that are relevant to its users.
The task is to give your opinion about how much you feel that the ad is relevant, useful, entertaining, offensive and misleading. You must answer these questions using a 3-point scale.
Truckee is an Instagram Ads evaluation project. Its goal is to help improve the ability of Instagram's algorithms to show high-quality ads that are relevant to its users.
Think of Truckee as basically the same as Nile, but for Instagram.
The reason why these projects were selected as the best social media evaluator jobs at Appen are as follows:
How to apply for social media evaluator jobs at Appen?
To apply for social media evaluator jobs at Appen, go to Appen Connect and sign up for the Internet Analyst position. Once your application is approved, go ahead and look for a social media evaluation project on the dashboard. Please note that Appen jobs are always presented in the form of projects. Therefore, instead of looking for “social media evaluator” on the projects’ page, you must search for the name of the social media evaluation project, such as Amur, Uolo, Nile and Truckee.
How much do social media evaluator jobs at Appen pay?
The hourly pay rate ranges from $3 to $20, depending on the project and the country where the remote agent is located. The average expected workload is between 1 and 20 hours per week depending on the project, rater location and seasonality of tasks. Therefore, as a social media evaluator at Appen, you can expect to earn anywhere between $90 and $1,600 per month on average.
Is there an exam or test to work as a social media evaluator at Appen?
Each social media evaluation project at Appen has its own criteria and requirements. There will always be a set of instructions that the applicant must abide by. To assess your understanding of the instructions, you may be required to answer some questions in the form of quizzes or even complete some simulation tasks.