Search engine evaluators are remote-based, independent contractors that provide feedback on the performance of web search engines. It is a beginner-friendly, work from home job that requires no experience other than good analytical and web research skills.
Although search evaluation projects/jobs are designed by search engine companies like Google and Bing, the hiring and management process is conducted by third-party crowdsourcing companies. The two most popular ones are Appen and TELUS International AI (formerly Lionbridge AI).
The following is a list of the main search engine evaluator jobs that are available through these companies.
Yukon involves providing feedback on a variety of different Google Web Search features, products and services. The exam is composed of three parts and is considered difficult by most applicants.
This is the same job known as Personalized Internet Assessor at TELUS International AI.
Shasta aims to improve the content, user relevance, and geographic accuracy of the service provided by Apple Maps. Shasta guidelines are extensive and this is generally considered a search evaluator job of above-average difficulty.
This is the same job known as Online Map Quality Analyst at TELUS International AI.
Arrow is all about evaluating the performance of Google Ads, particularly in terms of ad quality and relevance to the user's search query. The exam is divided into seven parts, each of which represents a specific type of task that make up this project.
This is the same job known as Personalized Internet Ads Assessor at TELUS International AI.
A Personalized Internet Assessor provides feedback on the services of Google Web Search, particularly on the quality and relevance of search results. Guidelines for this project are nearly 200 pages long and require intense study and attention to detail.
At Appen, this job is known as Project Yukon.
An Online Map Quality Analyst rate the accuracy and relevance of search results from Apple Maps. The exam, which is broken down into two parts, is considered difficult and candidates are typically given two attempts to pass.
At Appen, this job is known as Project Shasta.
A Personalized Internet Ads Assessor reviews online advertisements from Google Ads, particularly in terms of their quality and relevance attributes for the user's search query. Candidates need to go through many pages of guidelines and exam parts, which makes the qualification process quite extensive and overwhelming to some.
At Appen, this job is known as Project Arrow.
A Web Content Assessor at TELUS International AI assigns relevance ratings for search results returned by Microsoft Bing. Basically, the tasks involve assessing how well the landing page satisfies the user's expectations and intent for the search. Candidates must complete a number of practice tasks for training before they are allowed to take the actual exam.
The reason why these jobs were selected as the main search engine evaluator jobs at these companies are as follows:
At Appen, go to Appen Connect and sign up for the Internet Analyst position. Once your application is approved, go ahead and look for a search engine evaluation project on the dashboard. Please note that Appen jobs are always presented in the form of projects. Therefore, instead of looking for “search engine evaluator” on the projects’ page, you must search for the name of the search engine evaluation project, such as Yukon, Arrow and Shasta, for example. Check out this blog post for more details on working from home with Appen,
At TELUS International AI, you must look for search engine evaluation job titles on its AI Community careers page. Examples of such jobs are Personalized Internet Assessor (Google Web Search), Online Map Quality Analyst (Apple Maps), and Personalized Internet Ads Assessor (Google Ads). Please note that the title of the job may slightly vary or change from time to time. For example, one of the jobs currently listed is titled [Language] speaking Search Engine Evaluators, where [Language] represents a local language, such as Japanese, Chinese, French, etc. Probably, this job title refers to the Bing Web Search project, which used to be known as Web Content Assessor.
The hourly pay rate ranges from $3 to $20, depending on the job, company, and country where the remote agent is located. The expected workload is between 10 and 40 hours per week depending on the rater location and seasonality of tasks. Therefore, you can expect to earn anywhere between $120 and $3,200 per month on average.
For all search engine evaluator jobs, it is important that the applicant take their time to read the project guidelines thoroughly before taking the exam, ideally twice. The guidelines are sent to successful applicants about a week before the qualification exam is scheduled by the company's management team. You can find more details about the application process here.
For Project Yukon (Appen) / Personalized Internet Assessor (TELUS AI), you can get some extra help by taking the courses that are available at the Search Evaluator Academy. Although we cannot guarantee that they will make you pass the test, many applicants report that these courses make them more comfortable with the nuances of web search evaluation. In turn, that can help them feel more confident during the test.
More details about the Yukon / Internet Assessor exam preparation can be found here.